Introducing Cultural and Media Studies : A Semiotic Approach

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This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader’s analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier chapters. The layout of the text supports alternative pathways through the material, however.

Written principally with the undergraduate student reader in mind, this is the essential research tool for students and lecturers. It is the ideal international starting-point for a very wide range of courses both in cultural and media studies and related subjects such as film studies, literature and sociology.


This second edition of the popular introductory textbook Introducing Cultural and Media Studies, has been thoroughly revised and updated for a new generation of students taking introductory courses in cultural studies and cultural analysis at a tertiary level. Clear, applied and very easy to follow, it provides a solid grounding in the key terms and theories necessary for the study of popular culture and media texts. Without underestimating the complexity of the social, this text encourages a critical and inventive attitude to cultural theory and, through its practical step-by-step approach, is very confidence-building. References and resources have been revised to include world wide web addresses, and examples are tailored to appeal to a broad international readership.
$180.78 $180.78
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Product Details

Author(s):Thwaites, Tony, Davis, Lloyd, Mules, Warwick 

Format: Hardback | 240pages

Dimensions: 235 mm x 155 mm x  | 

Publication Date: 20020307

Publisher: Macmillan Education UK

Language: English

ISBN 10: 

ISBN 13: 9780333972489