Research Methods in Intercultural Communication : A Practical Guide
Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.
- Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years
- Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography, Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview.
- Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions
- Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers
Other contributor(s): Zhu Hua
Format: Paperback / softback | 368pages
Dimensions: 241.30 mm x 167.60 mm x 22.90 mm | 521.64 gr
Publication Date: 2015-11-24
ISBN 10: 1118837436
ISBN 13: 9781118837436