Research Methods in Intercultural Communication : A Practical Guide

Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.     

• Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years
• Explains new and emerging methods, as well as more established ones. These include: Matched Guise Technique, Discourse Completion Task, Critical Incident  Technique, Critical Discourse Analysis, Ethnography, Virtual Ethnography,  Corpus Analysis, Multimodality, Conversation Analysis, Narrative Analysis, Questionnaire and Interview.
• Assists readers in determining the most suitable method for various research questions, conceptualizing the research process, interpreting results, and drawing conclusions
• Supports students from start to finish with key terms, suggestions for further reading, research summaries, and sound guidance from experienced scholars and researchers