Competing with IT : Leading a Digital Business

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Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

• Allows students to apply their knowledge and explore real-world issues through case studies and examples
• Brings together benefits-led and agile approaches to projects in an innovative framework
• Combines extensive practical experience with the latest academic thinking and research

Designed specifically for the needs of MBA students it examines strategic information systems, with an emphasis on realising benefits. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. Grounded in theory and linked to best practice it is the ideal MBA course text.
$73.58 $73.58
( / )
  • Paperback / softback

Free delivery worldwide

Receive the books within
3-12 business days.

Why buy from Booksmart ?

Why Buy From Us?
  • 100% Authentic Books
  • Customer Satisfaction is our no. 1 Priority
  • Secure Payment
First Time Buying From Booksmart?Take 10% Off With Code "MyFirst10".
Add to Wishlist

Product Details

Author(s):Ashurst, Colin 

Format: Paperback / softback | 420pages

Dimensions: 234 mm x 156 mm x  | 640 gr

Publication Date: 20150326

Publisher: Macmillan Education UK

Language: English

ISBN 10: 

ISBN 13: 9781137269973