Cruise to Success : How to Steer Your Way through the Murky Waters of Marketing Your Library

Cruise to Success : How to Steer Your Way through the Murky Waters of Marketing Your Library

Woodhead Publishing Ltd
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Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the librarys resources.
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Product details

Author: Loreen Phillips

Format: Paperback |1843344823pages

Dimensions:155.96 x 233.93 x 7.37mm | 250g

Publication Date: 39845

Publisher: Woodhead Publishing Ltd

Language: English

ISBN 10: 1843344823

ISBN 13: 9781843344827