International Marketing : Strategy development and implementation

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Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solbergs tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.
$225.28 $0.00
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Free delivery worldwide

Receive the books within
3-12 business days.

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  • Customer Satisfaction is our no. 1 Priority
  • Secure Payment
First Time Buying From Booksmart?Take 10% Off With Code "MyFirst10".
Add to Wishlist

Product details

Author: Carl Arthur Solberg

Format: Paperback |1138738050pages

Dimensions:174 x 246 x 22.86mm | 703g

Publication Date: 43076

Publisher: Taylor & Francis Ltd

Language: English

ISBN 10: 1138738050

ISBN 13: 9781138738058