Kansei/Affective Engineering
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A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designers decision or the customers choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.
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Product details
Author: Mitsuo Nagamachi
Format: Hardback|1138440590pages
Dimensions:156 x 234mm | 454g
Publication Date: 42962
Publisher: Taylor & Francis Ltd
Language: English
ISBN 10: 1138440590
ISBN 13: 9781138440593