Methods in Consumer Research, Volume 1 : New Approaches to Classic Methods
$174.00
$0.00
( / )
( / )
Free delivery worldwide
Receive the books within
3-12 business days.
Why buy from Booksmart ?
Categories:
Real time +51 visitor right now
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.
In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.
Categories:
Real time +51 visitor right now
$174.00
$0.00
( / )
( / )
Categories:
Real time +51 visitor right now
Product details
Author: Gastón Ares
Format: Hardback | 582 pages
Dimensions:152 x 229 x 35.05mm | 1,160g
Publication Date: 04 Jan 2018
Publisher: ELSEVIER SCIENCE & TECHNOLOGY
Language: English
ISBN 10: 0081020899
ISBN 13: 9780081020890