Model Workers in China, 1949-1965 : Constructing A New Citizen

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Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of Model Workers for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individuals continues to thrive, and although the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in Chinas recent history and served to embody the Partys vision of the ideal Chinese citizen as they attempted to reshape the nation following a Century of Humiliation, a ruinous war with Japan and a divisive civil war. This volume utilises the detailed analysis of posters, cinema and translations of related propaganda material to explore the extent of the influence of the Model Worker as a concept, on both propaganda and national policy.
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Product details

Author: James Farley

Format: Hardback |1138299820pages

Dimensions:156 x 234 x 17.78mm | 454g

Publication Date: 43648

Publisher: Taylor & Francis Ltd

Language: English

ISBN 10: 1138299820

ISBN 13: 9781138299825