Planning the Corporate Reputation
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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
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Product details
Author: Vic Markham
Format: Hardback |1138790834pages
Dimensions:156 x 234 x 22.86mm | 431g
Publication Date: 41885
Publisher: Taylor & Francis Ltd
Language: English
ISBN 10: 1138790834
ISBN 13: 9781138790834